Are you looking to fill your sales pipeline with qualified Medicare Supplement leads?
Doing so can be a bit of a challenge.
You know the right audience is out there, and you see the need is great. However, reaching this population requires specific sales and outreach tactics that not everyone knows how to master.
That's where we come in. Today, we're sharing three practical ways to generate the lucrative leads you deserve!
1. Telemarketed Leads
Want to stop reinventing the wheel and head right to proven results?
When you need quality Medicare insurance leads, the quickest way is to buy them yourself. You can do so through companies that hire telemarketers to reach out to your target market.
However, there's a catch.
Not every lead program is reputable. In fact, the market is replete with faux platforms that are only out to get your money but give nothing in return.
That's why it's smart to do your research and only partner with programs like ours that put your needs at the forefront.
In the past two years alone, we've delivered nearly 94,000 telemarketed leads to more than 2,000 agents just like you.
We've been in the business for 16 years, and we can leverage our industry connections to help you reach the people who are the most qualified and prepared to take the next step with your agency.
2. Direct Mail Leads
Research shows that 90% of direct mail gets opened, while only 20 to 30 percent of emails do.
Moreover, demographic studies reveal that people 65 and older respond well to this form of advertising. That so happens to be your target market!
Not great at graphic design? No problem!
Your direct mailer doesn't need to be ornate. Please keep it simple and mail it out to the 65-and-older population in your community. Make sure the mailer has a place for them to fill out their name, their spouse's name, and their phone number so you can follow up later.
3. Social Media Leads
It wasn't always the case, but older adults are now embracing social media channels at a growing rate.
Specifically, Facebook use among people 65 and older recently rose from 18 to 32 percent.
What does this mean for you?
It means you could be missing a valuable opportunity to reach this crowd!
Assuming you already have a website, go ahead and add a button to link your Facebook business page to your homepage. Then, make sure there's enough data on there to encourage them to stick around for a while.
Use your Facebook page to share helpful tips with the aging community, including Medicare updates, critical timelines, and more. You can even run a Facebook ad campaign from directly within your page!
Use this opportunity to add landing pages where users can share their contact information if they want to learn more. This is a great way to bring leads to you, rather than spend time tracking them down yourself.
Find Medicare Supplement Leads You Can Trust
Medicare lead generation might seem intimidating, but it doesn't have to be.
When you choose to buy Medicare Supplement leads through our telemarketing program, you can rest assured that the contacts you'll receive are interested in your product and a viable resource moving forward.
We're proud of the reputation we've built, and we'd love to bring you on board. Go here to start buying leads today!