Did you know that there are more than 60 million Medicare beneficiaries in the US? If you’re getting started selling Medicare supplement insurance, there’s a huge market base for you to tap into.
Every year, millions of people near their 65th birthday, swelling beneficiary numbers even more.
But, it doesn’t matter how many people need Medicare supplement insurance.
If you’re not reaching these prospects, you won’t be making sales.
So how do you get more Medicare leads on your desk?
If you’re in need of more healthcare leads, you’ve come to the right place. Keep reading to find out how to generate more Medicare supplement leads so you can start ramping up those commission numbers.
1. Invest In a Well Optimized Website
If you want to generate Medicare leads, one of the core steps to take is creating a website.
Nowadays, not having a website is like not having a business card. Without a website, you’ll look less professional, and you’ll be harder for people to find.
If you don’t have a website, a lot of your other healthcare marketing avenues can also fall flat. For instance, there’s no point in running paid aids if you don’t have a killer landing page to send your leads to.
However, you can’t just throw up any old website and call it a day. For starters, your website should be professionally optimized. It should also have a clean, attractive design and clear navigation.
Intuitive navigation is important for any website, but it’s especially critical if you’re looking to generate Medicare leads.
Medicare leads aren’t digital natives, and they might have a harder time navigating around your site than someone who is younger and more tech-savvy. If you don’t have clear, easy navigation buttons, you might lose a portion of your Medicare leads simply because they couldn’t get to your contact page.
2. Carry Out Content Marketing
Another way you can generate Medicare leads is through content marketing. Once your website is up and running, it can pay off to invest some time and resources into creating content for your target market.
If you can answer common questions around Medicare through your content and optimize it with the right keywords—potential leads will be able to find your site through search. If your content answers their questions and helps them in their search for the right Medicare supplement insurance, you’ll automatically become an authority on the subject in their eyes. When they’re ready to take the next step, they might very well reach out to you to help them.
Attracting leads through content helps to establish pre-built levels of trust. Leads that already trust you and feel like they “know you” through engaging with your content tend to convert easily.
Not sure what type of content to create? Here are some ideas:
- Blog posts
- Videos
- Infographics
Creating content might sound like a lot of work, but there are ways to streamline the process. For instance, you can hire a professional blog writer.
You can also repurpose certain types of content. If you’re creating long-form videos to embed onto your site, you can repurpose some of these into shorter, bite-sized videos for social media.
3. Leverage Social Media
Speaking of social media, this can be another valuable source of leads. Social media can expose you to leads you might not have reached through content marketing and search. It also provides you with a great way to engage with your audience, build trust, and establish yourself as an authority on everything around Medicare supplement insurance.
Social media can take a fair amount of time and effort if you want to see results, so it’s important to focus on the platforms where your target market hangs out.
For Medicare leads, that would be Facebook. Research shows that 72% of 50- to 64-year-olds use Facebook. YouTube is also relatively popular with seniors.
Instead of spreading yourself thin across a bunch of different platforms, we’d recommend you zero in on Facebook, and potentially Youtube if you’re able to create video content.
When creating social media content, try to think out of the box, and figure out how you can engage your audience.
4. Test Out Paid Ads
All of the above methods we’ve mentioned are valuable ways you can generate marketing leads, but they are also long-term strategies that rely on organic growth over time.
You can’t expect your website to drive hundreds of leads overnight or your social media page to miraculously blow up and flood you with business.
If you need Medicare supplement leads immediately, you can also look into paid ads. Paid ads can offer very quick results. If you can tailor your ad campaigns correctly, you can gain an instant source of leads.
However, creating successful search ads and social media ads can take some practice. If you want quick results without the learning curve, you can also kickstart your lead supply by purchasing Facebook leads for Medicare.
5. Purchase Leads Directly
If you need a source of leads you can rely on to deliver, one of the best places to start (especially as a new agent) is by purchasing leads.
If you purchase Medicare leads through a lead seller like us, you’ll be guaranteed a set number of leads for your money. You’ll also know exactly when these leads will hit your desk, and you can get to work on them right away.
Buying leads can be an invaluable way to get your foot in the door and start making those sales you need. As a new agent, generating your own leads can be slow going. With bought leads, you can focus on selling, without spending all of your time on marketing efforts that will only begin to pay off in a few months.
When you buy leads, you can also pick and choose between different lead types, such as Facebook leads and telemarketing Medicare leads.
Once you’ve established yourself as an agent, bought leads can still be an invaluable source of sales. Whenever you need to supplement your lead flow, you can simply place an order and receive a guaranteed new batch of leads to work.
Do You Need Fast Medicare Leads?
If you’re looking to generate Medicare leads, it’s important to focus on a mixture of organic, long-term lead generation methods and outbound strategies that generate fast results.
If you’re a new agent, buying leads is one of the easiest ways to load up your desk with fresh leads to work. But, you need to pick the right lead provider. If you don’t, you run the risk of being ripped off with poor-quality, stale leads that haven’t a hope of converting.
Here at Final Expense Sales Leads, we operate under the standard that your success is our success. This is why we only sell high-quality, qualified leads, and all of our leads come with proof of quality.
Do you want qualified leads to work pronto? Browse our range of insurance leads today!