Did you know that the average lead conversion rate for sales is just over 4 percent? This means that for every 100 people you call, talk to, pitch to, and spend time on, fewer than five of them will make a purchase from you. This can be incredibly disheartening, especially if you’re trying to grow your potential as a final expense insurance salesperson.
Buying final expense leads can be a great way to improve your conversion rate and grow your business. Read on to learn more about buying leads and the benefits it can offer you.
1. Get a Steady Flow of Leads
When you’re first starting to grow your insurance business, you may have trouble getting new clients in the door. Your name isn’t out on the market much yet, and you don’t have a network to generate organic leads.
You’re still working to grow your business, but you can’t do that without getting some customers on board first.
Purchasing final expense leads can help to give you a steady flow of leads even at the beginning of your career. Rather than having to start with a small list of organic leads and waiting for it to grow, you can dive in full-force on day one.
You can also keep up a steady stream of new leads coming in even during slow seasons.
2. Get Verified Leads
One of the worst parts about being in sales is getting hung up on eight hundred times a day. If you’re cold calling, the unfortunate fact is that you’re going to get a lot of people who are not interested in your product. Not only is this a waste of your time, but it can also annoy those leads and damage your reputation.
When you buy leads, you can opt to get only verified leads who have been confirmed to have an interest in your product. In some cases, you can get “warm” leads – leads who have already been introduced to your services and have expressed interest. This can help to improve your productivity and conversion rates without costing you any more time.
3. Get Exclusive Leads
Another common source of customer annoyance is receiving seventy calls about the same service from different providers. We’ve all had that moment where we requested a quote for a replacement, repair, or service from the wrong site, and suddenly our phone is ringing off the hook with salesmen. And from a sales perspective, this leaves you competing with all those other companies for that one lead’s attention.
Higher quality lead generation sites will offer you the option to buy exclusive leads. This means that they are not giving those particular leads’ information to any other salesperson. You can rest assured that you’re the only person from your industry buying their information, which can improve your conversion rates and reputation.
4. Improve Your Productivity
One of the best things about selling final expense insurance is that your growth potential is only limited by how much time you want to spend working. Unfortunately, we all have the same twenty-four hours in a day, and eventually, you’ll hit a limit with how much you can do. If you want to continue expanding your earning potential, buying leads can be a great way to do that.
When you generate your own leads, you lose a lot of time to that lead generation process, as well as to dead-end calls (more on that in a moment) and uninterested leads. Buying a leads can help to reduce the amount of time you waste on calls that don’t go anywhere. This leaves you more time to dedicate to leads that will bring you revenue.
5. Reduce Dead End Calls
On the subject of dead-end calls, those are another frustrating aspect of sales. Dead-end calls are the result of typos in phone numbers, disconnected numbers, and other such communication errors. While these aren’t as directly rude as hang-ups, they are a complete waste of time and can be very frustrating.
Buying final expense insurance leads can reduce or eliminate the amount of time you spend on dead-end calls. If you buy verified leads, you shouldn’t have any dead-end calls. And any lead generation service worth their salt will have protocols in place to screen out as many dead numbers as possible before sending the lead on to you.
6. Follow Up Faster
When it comes to converting leads, you want to strike while the iron is hot. If a lead is showing interest in your service, you need to follow up on that as soon as possible before their interest fades. But following up quickly can be impossible if you’re trying to juggle lead generation and a large base of uninterested leads.
Working with a lead generation service can help you to reduce the amount of time between that initial interest and the follow-up. If you purchase “warm” leads, that time could be as little as a few minutes, since the service will pass off interested leads directly to you. Even if you only get verified leads, you’ll be able to make your way to each customer more quickly.
Discover the Benefits of Buying Final Expense Leads
Final expense insurance sales can be a lucrative career, and improving your lead strategy can help to grow your earning potential. Buying final expense leads can help to reduce the amount of time you waste calling numbers that go nowhere. You can get leads that you know are interested in your service and in some cases can even have them warmed up before you ever start your pitch.
If you’d like to learn more about the benefits of buying final expense leads, check out the rest of our site at Final Expense Sales Leads. We are your go-to final expense leads provider, and we are at the forefront of quality lead generation at affordable prices. Buy leads from us today and start growing your business the smart way.