According to the stats, over-50s are the second biggest demographic on Facebook.
This fact alone makes Facebook the ideal platform for generating Medicare supplement leads.
Besides having a strong user base of seniors, Facebook also offers some of the most targeted advertising opportunities around. If you target ads correctly, you can bring your cost per lead down, and trigger high engagement rates with your ads.
What's more, Facebook offers a huge market place, with 68% of Americans accessing the platform every day, and 51% accessing it multiple times per day.
However, to take advantage of all the opportunities Facebook offers, you have to know the steps involved in Facebook lead generation. Otherwise, you might waste both your time and your ad budget.
Don't let that happen. Continue reading and get clued up on how to take your Medicare marketing strategy to Facebook.