Working as a final expense insurance salesperson can be a great way to be your own boss, work on your own terms, and make fantastic money. But if you want to succeed in this industry, you need to be able to optimize your work schedule. One great way to make more time in your day is to buy leads.
Buying leads can help you reach more customers and earn more money in the same amount of time. Read on to learn more about buying leads and what you need to look for in a lead generation company.
What Is Final Expense Insurance?
Before we dive into the benefits and methods of buying leads, let’s talk about final expense insurance.
As the name suggests, this type of insurance is designed to cover a person’s final expenses in life. This can include funeral costs, paying off any existing debts, fees surrounding real estate sales, etc.
Final expense insurance can be an important tool for providing people peace of mind in the last days of their lives.
On average, it costs more than $11,000 to die in the United States, and if a person doesn’t have that money, they may worry about leaving their family in debt. Final expense insurance helps them manage those costs and gives them peace as they approach the end of their life.
Only Spend Time on Valid Leads
One of the most significant benefits of buying leads for your final expense insurance sales business is spending more of your time on valid leads.
This is true specifically if you work with a company that provides you with qualified leads. The company will review the leads before they send them on to you and make sure there’s a real person on the other end of the phone number.
Without a list of qualified leads, you may waste a lot of your work time calling defunct numbers or contacting people who have already passed away. But qualified leads help to ensure you’re only spending your time on valid leads.
This can improve your efficiency and help you earn more for the time you spend working.
Improve Your Conversion Rate
Buying of qualified leads can also help you improve your business’s conversion rate.
Your conversion rate is the number of people you reach out to who actually wind up making a purchase. A high conversion rate means your business is making good money, and you’re succeeding at your job.
You can buy leads that have already been “warmed up,” meaning someone has spoken to the person and made sure they are, in fact, interested in buying final expense insurance. When you reach out to them, they’re more likely to be open to your pitch and to wind up making a purchase.
This can reduce the number of times you get hung up on and improve those conversion rates.
Reach More Potential Customers
As a final expense insurance sales agent, your income level is only limited by the number of customers you work with.
But how are you supposed to increase your income if you’re spending all your time on hangup calls and people who aren’t interested? Buying leads can help you make contact with more customers in the same amount of time.
You make your work process more efficient by buying leads since you don’t have to waste as much time on people who don’t want or need your services. You can make sure all your time goes to customers who are interested in what you have to offer. This frees up a lot of time in your day to reach out to more customers and expand your business.
Look at Pricing
When you get ready to buy final expense insurance leads, the first thing you’re going to want to do is to compare pricing among different companies.
Many companies will price based on the number of leads. Others may offer tokens or credits that you can trade-in for specific numbers of leads, allowing you to control the number of leads you get more closely.
Make sure when you’re comparing pricing among companies that you pay attention to the level of qualification they’re running on their leads.
Sure, one company’s leads may be far cheaper than another’s. But they may not be offering anywhere near as many qualifications on their leads as another company is.
Check the Quality
Once you’ve got an idea of the pricing for different leads, you can turn your attention to the quality.
A lot of this starts with reviewing the company’s integrity you’re buying from. If they have a stellar reputation in the industry, they’re more likely to provide you with quality leads than an unknown business.
You should also talk to potential companies about their steps to qualify their leads.
How much effort is put into making sure you’re getting legitimate customers rather than dead phone numbers? Do they guarantee certain percentages of legitimate leads, and if so, how does that compare to their competitors?
Investigate the Source
As crucial as investigating a company’s lead qualification process is looking into the source they get their leads from.
These days, almost everything is for sale online, including people’s information. Unfortunately, too often, people may wind up on lead lists they have no interest in and don’t want to be on.
It’s important to talk to your potential lead companies about where they source their leads from. If you get leads who don’t want to be on a call list, you could find yourself on the wrong end of a lawsuit.
Make sure that all of their leads come from legitimate, legal sources and that they can either show you the paper trail or offer a guarantee of legitimacy.
Ask About Additional Services
As we mentioned, some lead generation services will offer additional options for agents who want their leads “pre-warmed.”
Cold calling can be a long, discouraging process, and you may find you’re wasting a lot of time talking to people who aren’t actually interested in your services. Buying qualified leads can help to reduce this time sink somewhat, but buying “pre-warmed” leads can optimize your sales time even more.
Talk to your potential lead generation companies about what extra services they offer, if any.
Ask about pricing for these services, decide if they meet your needs, and work with your budget. You may not wind up using some of these services, but knowing what the options are can be helpful when you consider the future of your business.
Make Sure They’re Exclusive
When you buy leads, you may assume that you’re the only final expense insurance agent who will be reaching out to those people. And it is true that some companies offer exclusivity guarantees on their leads.
However, less scrupulous companies may sell leads to dozens of agents, meaning your leads may feel harassed by the time you make first contact with them.
Ask your potential companies if the leads they’re giving you are exclusive final expense leads. If not, try to find out how many other agents are being given the same list of leads. If the answer is more than one or two, you may want to find another lead generation company.
Decide on a Subscription Plan
Once you’ve narrowed down which lead generation company you want to work with, you’ll need to decide what sort of contract you want to set up with them.
If the company uses tokens or credits, your decision will be easy; you’ll just need to decide how many credits you want to purchase at a time. However, if they sell lists, you’ll need to decide whether you want to get a subscription plan with them.
The trouble with lead lists is that they’re already going cold as soon as they’re gathered. You want to make sure you get enough leads at a time that you can get to all of them before they’re stone cold.
Some companies offer a subscription plan to simplify the lead-buying process and get you leads on a rolling basis.
Buy Leads for Your Final Expense Insurance Business
Running a final expense insurance business is a lot of work, and it’s important to delegate the tasks you can. Buying leads can be a great way to improve your operating efficiency and raise your conversion rate so you see more of your profits. Make sure you vet the company you plan to buy leads through before setting up a contract.
If you’d like to learn more about buying leads for final expense insurance sales, check out the rest of our site at Final Expense Sales Leads. We are your go-to final expense leads provider working at the forefront of generating quality leads at affordable prices. Buy leads from us today and start getting fresh and aged exclusive final expense leads.