Within the next 10 years, the nation's 74 million baby boomers will be 65 or older. Many of them will be looking to purchase final expense insurance to help their loved ones cover the costs of their medical bills and funeral expenses.
There has never been a better time for agents to sell this type of insurance. The aging population is using technology to express their interest in purchasing a policy. This makes lead generation even easier.
Purchasing final expense leads can give you a head start, but it's imperative that you are buying quality leads. Keep reading to learn more about what makes a lead worth your time and money.
What Makes a Quality Lead?
When purchasing final expense leads, don't buy based on the price alone. Quality leads can vary in price depending on the number of filters used. The cost can also vary between providers.
Cheap leads might not be the most valuable. Quality leads require the consumer to have expressed some interest in final expense insurance. For example, the consumer may have started the conversation by searching for final expenses insurance on the internet.
Lower quality leads usually involve less interest on the part of the consumer. Their information may have been obtained through a contest, giveaway, mailer, or auto-dialer.
Timing is Everything
Lead timelines should also be taken into account. Quality leads are real-time. You don't want to purchase leads that are delayed because you'll likely be getting to the customer too late.
Timing is crucial in insurance sales. Final expense insurance can be sold quickly, so timing is especially important. Leads generated using direct mail usually have a low response rate. This is because too much time passes between when a potential customer responds and when you can contact them.
Real-time leads can put you in touch with an interested consumer within minutes of them looking for information. This also means the consumer is currently interested in the product.
We live in an age where consumers expect instant responses from companies and top of the line customer service. You need to be able to provide that for them.
Making the Most of Your Investment
Purchasing final expense leads is an investment. It would be best if you did everything you can to maximize your return.
Offers for free leads should be scrutinized because they might not really be free. You should also look for a company that offers returns for leads that turn out to be invalid.
Keep in mind that some legitimate companies do offer free leads as an incentive. Companies that offer quality leads use the best lead generation methods, allow you to filter leads based on selected criteria.
Purchase Final Expense Leads
If you're looking to purchase final expense leads, we have the quality leads you need. We offer fairly priced quality leads and a fair replacement policy. Our leads are waiting to hear from you.
Click here to get started or contact us today for more information.