Do you ever look at your lead generation numbers and wonder what you could be doing differently? Does it feel like your methods are stagnant or outdated? Are you looking for creative ways to grow your customer base and increase your sales?
The rise of the internet age has given us amazing new ways to generate life and health insurance leads. Read on to discover some of the best tried-and-true methods available today.
One of the best forms of marketing is word of mouth; instead of starting cold with new leads, you can use the trust they have in their friends to give you an in. And if your current customers are satisfied with your service, why not use that to your advantage? Referrals can be a great way to crowdsource lead generation to your current satisfied customers.
Set up an incentive program rewarding customers who send new leads your way. If someone they refer buys a life or health insurance policy, give that customer a cash reward or a permanent discount on their services. This will motivate them to be your best advocates to all their friends and family and can get you a ton more reliable leads.
Build a Strong Website
The core of all your marketing efforts should be your website. All your emails, social media marketing, advertisements, and word of mouth marketing should lead clients back to your website. From there, they can enter a controlled sales funnel and get all the information they need about your services.
You need to make sure your site is both beautiful and functional. It should strengthen your branding, giving customers the impression that you’re a reputable company worth spending their money with. But it also needs to be easy to navigate, and you need to be sure potential clients can find all the information they need.
Use CTAs (Call to Action)
When you’re building your website, social media posts, and email campaigns, you need to have a clear goal in mind for what outcomes you want to see. This may include convincing a lead to request a quote, sign up for your newsletters, or even just visit your site. Once you’ve established these goals, you’ll want to create calls to action for your customers.
Put a CTA at the end of your emails asking customers to visit your website for more information or contact you for a free estimate. Add CTAs to the end of blog posts and site pages directing customers to your contact page or estimate generator. You may also want to add similar CTAs to social media posts and other mass marketing content.
Create Valuable Content
It may sound counterintuitive, but one of the best ways to draw customers in is by avoiding a hard-line sales pitch. These days, we’re inundated with ads everywhere we go. Customers want to feel they’re getting some value from what you post, too; if they don’t find it, they’ll unfollow you.
Create content that has value for your customers outside of a sales pitch. Write blog posts educating them about different aspects of the insurance industry, and include similar articles from reliable non-competitor sources in your emails. At the end of your blog posts, you can have your CTA directing clients back to your website, where your sales funnel can kick into effect.
Focus on SEO
Search engine optimization is one of the best ways to get new leads outside of direct marketing. Search engines use different algorithms to rank results by how relevant they’ll be to the person running the search. SEO uses those algorithm parameters to improve your ranking in those search results.
Make sure your website and blog post are search engine optimized so you’re more likely to show up on the first page of results when potential clients search for life and health insurance-related keywords. You may need to work on linking to reputable external websites or using specific keywords throughout your website. Many website hosting platforms offer SEO tools that can help guide you through this process.
Use Social Media
Social media is one of the most powerful tools marketers have at their disposal these days. Nearly 70 percent of American adults have a Facebook account, and another 37 percent are on Instagram. You’ll be hard-pressed to find another site with such a large portion of your target customer base.
Make sure your company is active on social media, both with organic posts and with advertisements. Aside from Facebook and Instagram, consider which of the smaller platforms will work for your company, including Twitter, LinkedIn, Tumblr, TikTok, Snapchat, and even Pinterest. You might be surprised how much a viral marketing campaign on social media can do for your bottom line.
Focus on Video Marketing
When you’re working on your social media marketing, try to focus on creating video content. If a picture is worth 1,000 words, a video is worth 10,000. Studies have shown that video content can increase post engagement by as much as 2000 percent.
Create videos with your insurance agents sharing their expertise and advice with followers. Make marketing videos with previous clients who have benefitted from your services during the most difficult times of their lives. You can even create video posts using only graphics showing industry statistics and tips.
Get More Life and Health Insurance Leads
Trying to generate life and health insurance leads can feel like throwing spaghetti at the walls sometimes, but it doesn’t have to be. Use your customer base, build a strong website, and focus on creating value for your customers. Social media is one of the best tools at your disposal, and videos can send your engagement through the roof.
If you’d like to discover more ways to generate leads for your company, check out the rest of our site at Final Expense Sales Leads. We’re your go-to final expense leads and Medicare supplement leads provider. Buy leads today, and get better-quality leads the easy way at affordable prices.