March 17

The Ultimate Guide To Every Type Of Insurance Leads

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Have you ever wondered how insurance agents make big bucks?

It's easy to make six figures selling insurance if you do it right. The secret to being a successful insurance agent is having a consistent book of business and continually adding to it. Never stop looking for new business.

The best insurance agents get a head start on their competition by purchasing insurance leads.

Insurance leads give you an advantage by connecting you with potential customers who are already interested in purchasing insurance. Keep reading to learn more about the different types of insurance leads you can buy and how to purchase the best leads.


Types of Insurance Leads

Insurance agents selling just about any kind of insurance can benefit from buying leads for their niche. Let's take a look at some of the most common types of insurance leads.

Life Insurance

The market for life insurance leads is big right now. This is because consumers believe that life insurance is a good and safe investment choice. Agents and agencies can benefit from this booming market by purchasing high-quality leads.

Home Insurance

Home insurance leads tend to be readily available by most lead generation companies. They also tend to be sold in large volumes.

This is probably due to the fact that every homeowner needs home insurance. Renters insurance is also in high demand as more and more people are choosing to rent rather than buy.

If you're selling these types of insurance, it's important to remember that quantity doesn't equal quality. You will find wide availability of leads for home insurance but many, especially those sold in bulk, won't be the quality you need to succeed.

Make sure to only purchase leads that are worth your time and money. They should offer a variety of filter options, making them good for many types of homeowners. 

Auto Insurance

Auto insurance leads tend to be the easiest type of lead to find. However, the availability of filters is more important for this type of lead than any other.

Consumers are looking for ways to save money on auto insurance and filters will help you reach your target customer and get more conversions. 

Health Insurance

If you want to succeed in the health insurance industry, you'll have to find a solid lead source. As always, be sure to purchase leads with filters that will ensure your product is reaching your target customers. 

Long Term Care

Long term care leads are unique because they don't require filters. They also tend to be the hardest type of lead to generate.

Final Expense

Final expense is one of the fastest-growing areas of the insurance industry. Successful producers consistently get new leads on a weekly basis.

Using telemarketed leads is a great way to make sure you have new prospects to call each week to build your book of business. 

Medicare Supplement

Selling Medicare supplement plans is one of the best ways to ensure significant residual income as an agent in the insurance business. Purchasing telemarketed leads is the best way to consistently grow your book of business selling Medicare supplements. 

The Importance of Purchasing Quality Leads

When it comes to understanding the different types of insurance leads, you must also understand the different ways leads are generated. These are also considered different types of leads.

For example, direct mail is a common source of insurance leads. The problem with direct mail is that its expense and not worth the cost. When you use direct mail to source leads, you have to wait for potential customers to receive their mail and return it to you.

Of course, that is if they don't throw it away with their junk mail.

Direct mail has a very low rate of return, often less than one percent. With direct mail, a significant amount of time passes between when the potential customer fills out the mailer and when you get the chance to contact them. This makes it more difficult to makes sales as customers have often lost interest in the product by the time they are contacted.

This is why real-time leads are so important. You want to purchase leads that you can quickly contact because customers can quickly lose interest.

What Makes a Quality Lead?

When it comes to insurance leads, the cost does not indicate the best quality. Purchasing cheap leads might save you money upfront, but you won't get the results you are looking for.

You want to look for leads where the consumer has already expressed interest in the product. Look out for leads where the customer's information was obtained without them showing any interest in purchasing insurance.

When shopping for leads, always choose companies that allow you to filter leads based on a preferred criteria for your target audience. 

(We've already done the hard work for you, and have set criteria for the ideal Final Expense and Medicare Supplement Lead).

Be leary of free leads. While they can be legitimately offered as a sales incentive, steer clear of companies that seem too good to be true.

A good lead sourcing company will offer replacement policies for any of their leads that turn out to be invalid.

(Just like we have located here in our Replacement and Refunds section).

Looking to Purchase Quality Leads?

If you're looking to purchase insurance leads for your agency, we offer high-quality final expense and medicare supplement leads. We only offer the best to our customers and we will replace any leads that don't meet our quality standards.

You can build your book of business and consistently add new clients with our leads. Don't wait around for your competition to contact our interested customers.

 Click here to get started and buy leads today. 

Buy Leads Today!

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