As you probably know, selling insurance can be a profitable line of work. According to the Bureau of Labor Statistics, insurance agents earn a mean annual salary of $67,780.
However, to start earning a steady income from selling life or health insurance, you need to have a reliable source of leads. Generating your own leads, while worthwhile, can be incredibly time-consuming.
One of the ways to accelerate sales for your insurance agency is to purchase leads. Have you yet to try out this sales growth hack?
There are several advantages that come with buying leads for your insurance business. If you’re curious to know what these are, keep reading.
Buying Leads Is Instant
There are many ways to get insurance leads. You can generate leads through content marketing, social media posts, paid ads, holding webinars, and more.
However, these methods take time. Strategies such as content marketing are a long-haul game. What’s more, you will need to construct a thorough sales funnel to gain qualified leads.
Although working on your organic reach and SEO can be worthwhile over time, what if you need leads now?
If you need an instant source of leads, then buying leads is the easiest and fastest method. Once you have purchased a batch of leads, you can instantly get to work.
From here, you can generate sales and commissions to maintain and grow your insurance agency.
Bought Insurance Leads Are Pre-Qualified
Did you know that health and life insurance sales are rising?
However, this still doesn’t mean that every lead you generate is qualified. On the other hand, if you purchase high-quality insurance leads, each lead is pre-qualified.
This means that you’re much more likely to make a sale. Instead of wasting time, resources, and effort on cold leads, you can rest assured knowing that the leads you’re working with are ready to buy.
Qualifying a lead on your own can be complex, especially if your insurance agency is still small. Lead generation companies have comprehensive systems in place, solely dedicated to identifying qualified leads.
This takes a lot of work off your shoulders and ensures that you can effectively focus your skills and efforts.
The ROI Is Good
Another benefit to buying leads for your insurance agency is that the ROI can be very attractive.
Of course, the exact ROI you receive will depend on what you paid for your leads, the quality of them, and your closing rates.
However, if you purchase qualified, dedicated leads—and work those leads effectively—you can enjoy a sustainable and profitable ROI.
Let’s take a look at an example. Say you purchase our FESL overflow landing page leads. These cost $2 per lead.
If you close a sale on one of those leads, you could see hundreds of dollars in profit over time.
One of the keys to achieving this return is to buy leads from a reputable lead generation company that doesn’t have any hidden fees and which sells top-notch leads that convert.
Buying Leads Will Save Your Insurance Agency Time
Sources state that many new insurance agents burn out before a year.
Are you strapped for time or feeling signs of burnout? If so, buying leads can be an ideal solution for your or your insurance agency.
Whether you’re a one-person show or have several agents and employees working for you—scaling can be hard.
To scale, you need to make more sales to generate cashflow. To make more sales, you need to generate more leads. But to generate more leads, you may feel like you need to scale and hire extra personnel.
Fortunately, you don’t have to be stuck in this loop when selling insurance. One of the biggest benefits of buying insurance leads is you and your insurance agency don’t need to sacrifice time.
Once you have found the right lead generation company, you can order leads within minutes. Once you receive the leads, you or your team can get to work on them right away.
As mentioned earlier, if you’re buying leads that are qualified, this can also save you and your insurance agency hours in time spent contacting cold leads.
You Get Accurate Contact Information
Another advantage you enjoy when buying leads is that you get accurate and up-to-date contact information.
When generating leads in-house, it can often be complicated to maintain their information yourself. Unfortunately, a lead with inaccurate contact information is essentially a lost lead.
When buying leads, you are guaranteed accurate contact details. If the contact details are inaccurate, you are entitled to a replacement of that lead. Good lead generation companies want to avoid this and ensure that all lead details are current and accurate.
You Can Zero in on Specific Regions
When selling things like life and health insurance, it’s essential that you direct your marketing efforts to leads located in states where you are licensed to practice.
Beyond this, you might also want to micro-target leads within a certain radius. While it is possible to do this with self-generated leads, it’s a lot easier when buying leads.
The reason for this is that lead generation companies have thousands and thousands of leads at their fingertips. They can also easily sort and filter these.
When you place an order, you can receive a batch of leads in the precise locations that you specify. If you generate your own leads, this can be a little more tricky to achieve.
Firstly, through keyword research, SEO, and ad targeting, you can direct your marketing efforts at certain locations. However, you may find that you still get leads coming in from other areas where you aren’t licensed.
To get to the leads you can use, you will then need to sort through your total leads.
If you buy insurance leads, you can avoid all of this and win back valuable time for your insurance agency.
You Can Respond Quickly
Keeping on top of incoming leads that your insurance agency generates can be uphill work.
As you probably know, the quicker you can respond to a lead, the better. If you’re generating leads across multiple channels, it’s easy for leads to fall through the cracks.
If you are buying leads, however, you receive them in one consolidated form. This means you and your insurance agency team can immediately get to work contacting them.
If you go with a good lead generation agency, you’ll be assured of receiving fresh, hot leads. All you have to do is reach out to them.
Where to Buy High-Quality Health and Life Insurance Leads
To experience all of the insurance lead benefits we’ve listed, it’s essential that you buy high-quality leads.
To avoid wasting time and resources, make sure you vet your provider thoroughly.
If you are wondering where to start hunting for insurance leads, you don’t need to look far.
Specializing in Medicare and Final Expense leads, we supply our customers with qualified, exclusive, high-quality leads on a lightning turnaround. We have no hidden fees and offer affordable prices.
We have been serving insurance agents for 16 years, generating quality leads at affordable prices. We’re committed to serving our customers and providing them with leads that convert.
If you would like to see what some of our customers have to say about us, head to our about page.
Tips for Making the Most of Bought Insurance Leads
Although bought insurance leads hold various benefits, some agents might tell you they are not worth investing in. One of there reasons why bought leads sometimes have a subpar reputation is that sales agents don’t make the most of them.
Here are some tips for making sure you work insurance leads in a profitable manner.
The first tip is to know your products and be solution-orientated when talking to leads. Make sure you really listen to their needs and appreciate their problem.
Also, make ensure that you and your agents are persistent. Just because a lead’s qualified doesn’t mean they don’t need to be reminded of your offering.
Another important tip is to record information that leads provide you with so you have this on hand the next time your insurance agency speaks to them. one of the best ways to do this is through lead management software or a CRM solution.
Lastly, if you are running an insurance agency, make sure that your top-performing agents work the leads. When buying leads, agencies will often hand these to their least experienced agents. This is a waste of time and resources.
Is Your Insurance Agency in Need of Quality Leads Fast?
There are many reasons why you should be buying leads for your insurance agency. If you take this route, you’ll receive instant leads that you can get to work on right away. This means more sales, quicker.
What’s more, if you are buying leads from the right source, you’ll also receive qualified leads that are ready to move forward. This means less time wasted on cold leads. Besides saving you time and hassle, the ROI on buying leads can be lucrative.
What more could you want? Not much, except a reliable source for your insurance leads.
Fortunately, if you’re still looking for a reputable supplier, you have come to the right place. We sell some of the best quality health insurance and life insurance leads.
Ready to hit go on growth? Take your pick from our lead categories today.